DEMONSTRATED ACHIEVEMENTS
DEMONSTRATED ACHIEVEMENT 1
1) ACHIEVEMENT:
1) ACHIEVEMENT:
2) EXPLANATORY PARAGRAPH: As part of efforts to improve the Jerusalem Farm Facebook page’s multimedia content, I created this graphic to advertise the organization’s Curbside Compost program. I met with my internship sponsor to develop ideas on how to grow Jerusalem Farm’s online presence as well as ways to advertise the programs and services that it provides. Once the design was created, I wrote an introductory paragraph to pair it with for the Facebook post.
3) LEARNING PARAGRAPH: Through completing this advertisement, I was able to develop my graphic design as well as my writing skills. I looked to successful advertising design examples online for inspiration and was able to produce the most successful post according to Jerusalem Farm’s Facebook page statistics. After seeing the success of this post, I have gone on to create more multimedia content for the organization’s page.
3) LEARNING PARAGRAPH: Through completing this advertisement, I was able to develop my graphic design as well as my writing skills. I looked to successful advertising design examples online for inspiration and was able to produce the most successful post according to Jerusalem Farm’s Facebook page statistics. After seeing the success of this post, I have gone on to create more multimedia content for the organization’s page.
DEMONSTRATED ACHIEVEMENT 2
1) ACHIEVEMENT:
1) ACHIEVEMENT:
2) EXPLANATORY PARAGRAPH: I was assigned the task of writing a press release on Jerusalem Farm’s recent two-year anniversary. To complete this task, I had to perform some web-based research on program successes of Jerusalem Farm as well as I conducted interviews with the organization’s director and one of its program coordinators. Once completed, I sent the press release to local newspapers and posted it online to the Jerusalem Farm Facebook account.
3) LEARNING PARAGRAPH: Through completing this press release, I was able to develop my creative writing and interviewing skills. Additionally, I was able to work on my Learning Objectives by obtaining contacts of Kansas City, M.O. business professionals when I sent out the press release. After looking back to see the success of the Facebook post, I noticed that the post was served to 773 people and was the account's most successful post. To read the press release online, visit http://pressreleases.kcstar.com/release/messages/65473.
3) LEARNING PARAGRAPH: Through completing this press release, I was able to develop my creative writing and interviewing skills. Additionally, I was able to work on my Learning Objectives by obtaining contacts of Kansas City, M.O. business professionals when I sent out the press release. After looking back to see the success of the Facebook post, I noticed that the post was served to 773 people and was the account's most successful post. To read the press release online, visit http://pressreleases.kcstar.com/release/messages/65473.
DEMONSTRATED ACHIEVEMENT 3
1) ACHIEVEMENT
1) ACHIEVEMENT
2) EXPLANATORY PARAGRAPH: I was assigned the task of creating an event poster for a fundraiser. "Harvest in the Park" is Jerusalem Farm's biggest annual fundraising event. My sponsors came to me with this task because they wanted to utilize my design skills to improve the advertising for the event. I believe that this poster design is full of cohesive style and a contemporary feel; therefore, I believe it will be useful in generating public interest.
3) LEARNING PARAGRAPH: Through completing this poster, I was able to develop my design skills. I learned how to use various Adobe Illustrator tools such as the pattern and alignment tools. To complete this task, I performed some online research on visually appealing contemporary poster designs and found that 2D graphics and typography make for a simple and striking design. Then, I chose a fall-themed color pallet for the poster and created all the graphics using Adobe Illustrator software.
3) LEARNING PARAGRAPH: Through completing this poster, I was able to develop my design skills. I learned how to use various Adobe Illustrator tools such as the pattern and alignment tools. To complete this task, I performed some online research on visually appealing contemporary poster designs and found that 2D graphics and typography make for a simple and striking design. Then, I chose a fall-themed color pallet for the poster and created all the graphics using Adobe Illustrator software.